JOHN SMITH'S

No Nonsense

Brief

Create a year-long print campaign with a typically JS ‘No Nonsense’ approach.

 

The main focus was on being ‘Extra Smooth’, whilst targeting key calendar dates throughout the year.

Solution

We had fun pushing the boundaries of nonsense creating a range of print adverts that raise a smile and tell it like it is.

© 2017 STU & ROB