AR app & Promotion
To raise awareness of Lufthansa’s new Premium Economy class with 50% more space - we created a world-first, augmented reality app that showed users, in weird and wonderful ways, just what 50% extra space really looks like.
NBA House is a rare opportunity for Europeans to experience the NBA brand in one place and to get up close to how dunks are set-up and plays are built. Inspired by this we created a look & feel based around technical drawings and then applied it across all media.
Desperados is that point in the night where it switches from good to great, so we created ‘Detonate’ - a festival experience that built tension and atmosphere until at certain points in the night, when the time was right - it would detonate.
© 2017 STU & ROB