SHARP'S BREWERY

There's an
Adventure Brewing

Brief

People recognised Sharp’s no.1 beer Doom Bar, but not many had heard of the brewery behind it, let alone the other exceptional beers they make. Our campaign needed to give people a reason to believe in Sharp’s, and tell the unique story behind an exciting young brewery.

Solution

Every day in Sharp’s Cornish home is an adventure and key to their success has been a mix of being curious & courageous in everything they do. Our Campaign ‘There’s An Adventure Brewing’ captured their adventurous Cornish spirit that they bottle every day and gave drinkers the chance to be a part of it.

BRAND ADS

PRODUCT ADS

CINEMA SPOT FOR SURF FILM FESTIVALS

To see all 18 films of our adventures click here

PROMOTIONAL ADS

Awards

IPM - Silver – Best Alcoholic Beverages Campaign

Beer Marketing Awards - Silver – Best Integrated Campaign

Results

2000 new stockists of Atlantic

250 new stockists of Wolf Rock

Cornish Pilsner +156% volume

4 Major supermarkets began stocking Atlantic and Wolf Rock

Doom Bar remained the UK's #1 selling cask ale and increased 5% volume

Doom Bar bottle sales +46%

© 2017 STU & ROB