People recognised Sharp’s no.1 beer Doom Bar, but not many had heard of the brewery behind it, let alone the other exceptional beers they make. Our campaign needed to give people a reason to believe in Sharp’s, and tell the unique story behind an exciting young brewery.
Every day in Sharp’s Cornish home is an adventure and key to their success has been a mix of being curious & courageous in everything they do. Our Campaign ‘There’s An Adventure Brewing’ captured their adventurous Cornish spirit that they bottle every day and gave drinkers the chance to be a part of it.
CINEMA SPOT FOR SURF FILM FESTIVALS
To see all 18 films of our adventures click here
IPM - Silver – Best Alcoholic Beverages Campaign
Beer Marketing Awards - Silver – Best Integrated Campaign
2000 new stockists of Atlantic
250 new stockists of Wolf Rock
Cornish Pilsner +156% volume
4 Major supermarkets began stocking Atlantic and Wolf Rock
Doom Bar remained the UK's #1 selling cask ale and increased 5% volume
Doom Bar bottle sales +46%
© 2017 STU & ROB