SHARP'S BREWERY

Phil Trickery

Brief

To boost online entries for Sharp's Ultimate Rugby Adventure with England Legend Phil Vickery we wanted to create something people would watch, share and ultimately enter the competition.

Solution

With a tiny budget, we put Sharp’s own Rugby team, The Doom Platoon, through their paces on a series of Doom Bar-inspired challenges set for them by their gaffer Phil Vickery. Each of the four films in our ‘Phil Trickery’ series features the lads trying to complete a trick shot and, if completed, enjoying a well deserved Doom Bar at the end.

Results

Over 17,000 organic views in the first week

11,000 entries (10x their normal monthly rate)

© 2017 STU & ROB