To boost online entries for Sharp's Ultimate Rugby Adventure with England Legend Phil Vickery we wanted to create something people would watch, share and ultimately enter the competition.
With a tiny budget, we put Sharp’s own Rugby team, The Doom Platoon, through their paces on a series of Doom Bar-inspired challenges set for them by their gaffer Phil Vickery. Each of the four films in our ‘Phil Trickery’ series features the lads trying to complete a trick shot and, if completed, enjoying a well deserved Doom Bar at the end.
Over 17,000 organic views in the first week
11,000 entries (10x their normal monthly rate)
© 2017 STU & ROB