Make Coral the most talked-about and most-used bookie during the 2015 Cheltenham racing festival amongst more than just punters, but everyone.
The #CheltenHAM Festival of micro-pig racing. We created our own replica of the famous Cheltenham course and recreated the big race of each day using the well-known horses’ lesser-known furry friends. Punters guessed through social media which pig they thought would win, with one correct guess receiving a free bet to use on the real race.
The #CheltenHAM Festival not only won over the majority of social voice from other bookies but also punters, their partners and even their families.