People recognised Sharp’s no.1 beer Doom Bar, but not many had heard of the brewery behind it, let alone the other exceptional beers they make. Our campaign needed to give people a reason to believe in Sharp’s, and tell the unique story behind an exciting young brewery.
Every day in Sharp’s Cornish home is an adventure and key to their success has been a mix of being curious & courageous in everything they do. Our Campaign ‘There’s An Adventure Brewing’ captured their adventurous Cornish spirit that they bottle every day and gave drinkers the chance to be a part of it.
Fans got the chance to embark on a number of adventures including surfing with big wave surfer, Andrew Cotton, joining Phil Vickery's Ultimate Beach Rugby Team and enjoying a Michelin Star meal with a difference created by Nathan Outlaw.